Partner with B-SIDE
Make the release impossible to leave behind.
B-SIDE builds limited apparel capsules around independent music, film, shows, and the scenes that carry them. No social-first launch plan. Just a tangible release moment and the channels already close to it.
Founding Release Partner
Reserve one capsule collaboration slot with a $1,500 deposit.
The deposit reserves the slot; final scope, timeline, rights, and production terms live in a written agreement.
Start the conversationThe audience is already in the room.
We turn the release into a wearable edition, then carry it through the channels that already have permission to matter: inboxes, venues, screenings, and partner media.
Pre-order run
Owned reach
Partner placed
Why this format
A release object with a route to audience.
The work
A specific release, premiere, show, or story gives the capsule its reason to exist. No generic merch program and no empty content calendar.
The audience
Your audience gets a considered object during the moment it is most invested—through your list, venue, program, press partners, and other channels you own or trust.
The risk
Pre-orders set the production run. That keeps the launch focused, makes the edition genuinely limited, and avoids speculative inventory.
Built for the people with a date
Bring a release. Leave with a world around it.
B-SIDE is designed for partners who can activate their own channels and want an offering with greater permanence than a post.
Primary partners
01
Independent labels with a release calendar and an audience that buys into the moment.
02
Artist managers bringing an artist, EP, single, or tour window into focus.
03
Venues and film programmers building a physical edition around a show or screening.
04
Culture newsletters looking for a sponsor placement with an actual object behind it.
The process
Fast decisions. Clear terms. No invented steps.
01
Email the release
Send the date, release context, audience, and the channel partners already connected to it.
02
Confirm the collaboration
If the fit is right, B-SIDE confirms the slot and the $1,500 deposit process directly—without a public payment link.
03
Set the agreement
Creative scope, approvals, money, rights, production, and release timing are documented before the capsule enters development.
04
Open the edition
We launch the pre-order around the real release moment and activate the owned and partner channels that make the edition relevant.
Sponsor placements
Sponsor the moment, not the noise.
For the right release, a sponsor or distribution partner can become part of the edition's real-world path—not a takeover of it.
Venue + program
Place the edition at a show, screening, residency, or community event where the release already has physical context.
Newsletter + editorial
Give culture publishers and owned lists a limited-edition story worth sending—not another generic discount code.
Questions, answered
The practical details.
One honest next step
Send the release date. We'll take it from there.
Tell us what is coming out, who it is for, and which owned or partner channels can carry the moment. We'll reply with a clear fit call—no automated intake and no invented checkout.
Email team@b-side.madethis.app